"Be one of the Coffee Achievers!", or some such line, was part of a mid-80s US TV advertising blitz designed to get you to drink more coffee - I'm guessing sales had been declining due to articles about the effects of too much caffeine. Theme song: "Hold On Tight" (to your dream), by ELO. One ad featured a perky David Bowie, with outtakes from the "Modern Love" video; I'd never thought of Bowie being synonymous with caffeine - I think of other Colombian exports...