Explain store brand Cheese Curls to me!

Really. That's how Safeway Select sells a 12-pack of cola for 2 bucks less than Coca-Cola. Safeway Select doesn't spend n billion dollars on advertising.

Well, they're both -
Homogenized
Pasteurized
Factory-Packed
with Real-tasting natural-flavored artifical orange cheese product..

The difference must be the packaging. Or the corn to cheese to oil ratio. Or how long and at how high a temperature they're baked or fried or microwaved or irradiated or however they cook those damn things.

Actually, I just think it's the Cheetah.