Non-smokers sometimes don't comprehend that smokers can taste the difference in cigarettes. This is a natural consequence of an addiction, like thinking weed smells 'sweet.' In addition to tasting better than almost all other brands of cigarette, Kamel Red Lights have the box most likely to incite children to smoke, with its bright colors and strong design. Not that that's a good thing, but it appeals to older smokers who've had to look at bland packs of Camels and Marlboros for most of our smoking careers.

For my own edification, I should say that I don't support this brand, for the reason above. I smoke Carltons, which no teenager in their right mind would find appealing.