I've never seen it in the US or Canada, but in Mexico FUD is a brand of processed meat and cheese products. I always thought it was a funny name because it looks like it's trying to say "food" with a funny accent, but now I think it's even funnier because indeed, the processed food substitutes always produced in me quite a lot of fear, uncertainty and doubt.

fuck me harder = F = FUD wars

FUD /fuhd/ n.

Defined by Gene Amdahl after he left IBM to found his own company: "FUD is the fear, uncertainty, and doubt that IBM sales people instill in the minds of potential customers who might be considering [Amdahl] products." The idea, of course, was to persuade them to go with safe IBM gear rather than with competitors' equipment. This implicit coercion was traditionally accomplished by promising that Good Things would happen to people who stuck with IBM, but Dark Shadows loomed over the future of competitors' equipment or software. See IBM. After 1990 the term FUD was associated increasingly frequently with Microsoft, and has become generalized to refer to any kind of disinformation used as a competitive weapon.

--The Jargon File version 4.3.1, ed. ESR, autonoded by rescdsk.

Fud (?), n. [Of uncertain origin.]

1.

The tail of a hare, coney, etc.

[Prov. Eng. & Scot.]

Burns.

2.

Woolen waste, for mixing with mungo and shoddy.

 

© Webster 1913.

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