While I was taking an open water diver certification class from a SCUBA Schools International dive shop, the instructor explained that "Put Another Dollar In" referred specifically to PADI's generous dive tables, which allow greater times at depth and lesser decompression periods between dives. Since the tables allow divers to dive more frequently, divers will theoretically pay more money to the divemasters, dive resort, boat operator, etc. to go on additional dives. Given a choice of which dive certification to teach, the theory alleges that resorts will choose PADI because it gets their customers into the water the quickest and maximizes the resort's potential to sell goods and services to the diver. This is particularly troublesome, since you'd think that a course typically taken by tourists and recreational divers would err on the conservative side, but PADI's dive tables alone show that they push the envelope of safety more than their competitors.