From Neal Stephenson's Snow Crash, the multi-colored ambient light produced by a highway lined with franchises, all sporting large neon signs. Presumably combines the words "logo" and "glow."

May be put to good use in a general sense meaning the ubiquitous, only somewhat peripherally perceptible output of a culture dedicated to advertising, buying, selling.

The loglo, overhead, marking out CSV-5 in twin contrails, is a body of electrical light made of innumerable cells, each cell designed in Manhattan by imageers who make more for designing a single logo than a Deliverator will make in his entire lifetime. Despite their efforts to stand out, they all smear together, especially at a hundred and twenty kilometers per hour. (7)
Stephenson, Neal. Snow Crash. Bantam Books: New York, 1992

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