Next to the Ten, visible from the east-bound lanes as you were driving out of downtown Los Angeles, California, there used to stand a billboard with this tagline. Pictured were five eggs, in a line, wobbling from an egg carton, bent on some destination off to the right. This slightly enigmatic message was sponsored by the California Egg Advisory Council, in an attempt to re-educate the public and increase the consumption of omelets and scrambled eggs.