In Rimini, Italy there is hotel which is regularly booked for Finnish tourists. In the street level there is - or was in 1989 - a small cafe with the name Itsenurha. The cafe itself served great green lemonade in crushed ice. The visiting Finns had given the name "itsemurha", "suicide", but the Italians had misspelled it.
True, Finland has the highest suicide rate per capita.