There are many theories as to why the Chicago White Sox are not as popular as the Chicago Cubs. Mine is as follows. One of the owners of the White Sox, Eddie Einhorn, made his fortune in cable television. Because of him, the White Sox signed a TV deal with SportsVision, before cable was widely available. The Cubs remained on WGN, which was a local channel. Therefore, it was much easier to watch a Cubs game than a White Sox game. In addition to this, as cable increased in popularity, WGN was picked up by many cable providers across the United States. The Cubs became one of America's teams (along with the Atlanta Braves who play on TBS) and the White Sox retained a small but loyal following.