The company policy is to offer a one-time only fee to its artists; there are no royalties and no promotion of individual artists. This has caused some debate business practices, but there are many good artists and ensembles (many based in Eastern Europe) who are more than happy to accept these conditions. For example, Maria Kliegel is the best-selling cellist in the world thanks to Naxos, but she's virtually unheard of since they don't promote their artists the way other companies do. On the other hand, this keeps costs down and where I live a Naxos CD is usually the same quality as a 'normal' one, but costs only a third of the price.
I like Naxos. When you're starting out listening to classical music you don't know what you're going to like and you certainly don't want to blow your hard-earned cash on expensive recordings. So this format suits me like a glove.
A Naxos CD will cost you £5 in Britain. Perhaps a penny less. And you'll usually get 5 for £20. Wow! you say, that is totally cheap. Yes, that is totally cheap. Totally cheap, but often totally not-very-good. Here's the thing. Because Naxos release CDs with titles like 'Blissful Bach: balm for the bantams' (perhaps I exaggerate a little) they sell alot of records. They package classical music, a daunting field at the best of times, in ways that are attractive and make the area less threatening. Fair enough. This is an important job. With the money they make on these, not only can they afford to buy in expensive artists like Nishizaki to release some records very well (and it is these £5 gems that make Naxos one of my favourite record labels) but they can also afford to release a huge range of music that would otherwise not be available at all. Thus they cater not only to the populists but to the wilfully obscure: a master stroke. Unfortunately, in order to afford this, they sometimes compromise on the quality of the performer. Hence the totally not-very-good-ness. Nonetheless, just looking through my Naxos records I can espy 'Swedish Orchestral Favourites' (I couldn't not: how many can you name me? ) and some great guitar music by some guys called Mompou and Brouwer. I'll be damned if I've ever heard of them, but they're fun, and big kudos to Naxos for releasing it.
On balance, by all means buy Naxos records, as there are many many high-class CDs out there, either packing heavyweight musicians or filling some odd niche. Just be aware that sometimes quality of the recordings does vary wildly. That's all. Thank you.
For more information, go here: http://www.naxos.com
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