Fry's used to be a chain of
grocery stores before they started selling
electronics. They never
completely made the
transition.
Each store has a different kind of cutsey theme. For instance, the Burbank outlet's theme is 60's Sci-fi, complete with a model flying saucer 'crashing' into the front of the store, and stuffed aliens duking it out with mannequins in Army gear inside.
The other store I went to, up in Palo Alto, had more of a rainforest theme.