Postcard is also the name of a Scottish
record label. It considered itself the "Sound of young
Scotland" in the early 1980s, when it was home to such classic
bands as
Orange Juice,
Aztec Camera and
Josef K.
More recently, it has put out records by The Nectarine No. 9, Paul Quinn and Vic Godard, and it has a long association with ex-Orange Juice singer Edwyn Collins, although he has recorded for Setanta for some time.
Postcard Recordings of Scotland, as it styles itself, is largely the product of the obsessions of one man, Alan Horne. Its main musical genre has its roots in the post-punk pop-soul of Vic Godard and Orange Juice.