Given that memes are analogous to genes, memetic engineering is the deliberate assembly and distribution of thoughts or concepts in such a way as to ensure greater propagation and fitness.
Utilizing memes with very high fitness to propagate new memes. Fear, Humour and Sex have very high fitness because of the human urge to communicate them.
Examples
- Virus Hoaxes utilize succesful fear memes to elicit a reproductive response in the host. In this case, people communicate the message via email.
- Advertising campaigns often utilize humour or shock to ensure that hosts remember and communicate the message