IKEA is all of the above things, but more than that, for the British, it has been the shop that has saved us from decorating our homes with chintz and nasty net curtains, as was pointed out in the IKEA "Chuck out your chintz" advertising campaign.

Unfortunately, the common man chucked out everything, and replaced it with wall-to-wall beechwood and chrome, called Smorgenblaad, and Blorkvist, making half of the urban population of England live in what looks like an IKEA showroom.