An 80s/90s catchphrase, from a much-lampooned television ad by the Partnership for a Drug-Free America. Demonstrated by an egg and a frying pan, the point being that you're frying your brains with that very first iota of illicit substance entering your system. Just Say No. Drug education continues to shoot itself in the foot; you can only speak with authority on the subject of the inherent harm of this or that drug if you speak honestly. The War on Drugs is all about dishonesty.